Stacking the Bricks - Real Entrepreneur Confessions
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If you're tired of all the buzzwords, boosterism, mythologizing, the cult of overwork in the world of startups, it's easy to feel like the oddball in the room.

We're here to share the real stories of today's business bootstrappers: the makers who make their money with products and launches instead of client pitches and hourly consulting.

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    EP25 - Features, or marketing? (Part 3 of a series)

    Here is the double-edged sword of the software business:

    • All the “features” in the world will not matter if you don’t have the customer pipeline.
    • It is better to lose many customers over a missing feature than spend a month on a feature that people say will make them sign up.
    • Yet there really are features you’ll require in order to get and retain your best customers.

    OK, so maybe it’s a triple edged sword. Or maybe a citrus reamer. Shut up.

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    EP24 - Teamwork is harder than you think (Part 2 of a series)

    Adding people - partners, employees, contract staff - is one of the hardest parts of growing a business. It doesn't get talked about enough, and partly, because it's hard to talk about openly.

    In this episode we talk about the reasons why working with people falls apart so often and some things we've learned along the way to make wise decisions when adding people to the team.

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    EP23 - "Everything will get easier if..." (Part 1 of a series)

    2015 was the best ever for Amy's SaaS business Freckle, with $625k of gross receipts, and so far we’re on track to hit close to $800k annual run rate (ARR) before this year is out. Those are some big numbers, but we didn’t start out there, and it hasn’t been all smooth sailing.

    In this episode we talk about the first of five things I wish I’d known when I started Freckle, things that would have made my life so much more profitable and pleasurable.

    Up first: "Inflection Points," aka the myth that "everything gets easier when..."

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    EP20 - Swift Kick in the Ass (Accountability)

    Got 5 minutes? Then let Amy give you a swift kick in the ass.

    Learn why "accountability" doesn't work the way you think it does, and how to change your mindset to get more done.

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    EP17 - Kids Incorporated

    Amy has talked about starting Freckle. Alex has talked about starting Indy Hall. But NEITHER of these were our first brushes with business.

    To get our true origin stories, you'd need to see what we were doing to earn money while we were still in grade school. And it wasn't from babysitting...

    Jump into a time-traveling DeLorean with us to go back, back back in time and learn how our EARLIEST experiences with business, making sales, and understanding customers and their behaviors shaped the businesses we run today.

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    EP16 - How do you design products people love?

    Scott Hurff - who you met back in Episode 2 of this show - just released a new hit book through O'Reilly called "Designing Products People Love."

    But Amy and Alex aren't interviewing Scott about his book or his launch in this episode. In fact, the opposite.

    In this episode we turned the tables and Scott interviewed us, digging REALLY deep into our combined backgrounds in business and how we do research, conduct "Internet Ethnography" a.k.a. Sales Safari, and how we build learning systems to help our customers and students.

    We didn't plan to make this a podcast episode so the audio quality isn't perfect, but when I found this recording buried in some folders a few nights ago I realized that there wasn't anything this comprehensive anywhere out there.

    So it's time to change that. Click play to tune into this fun, fast-paced, and multi-layered conversation with an alumni we're very proud of, as we share what goes into creating the products that people love, and how we help others do the same.

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